Grow Influence Blog

    What is Influencer Marketing—And Why It Matters

    YouTube on Tablet

    Word of mouth marketing has been an essential part of business since its inception. Over the years, studies have proven just how influential word-of-mouth is over the decisions people make. One  such study by McKinsey and Company shows that word of mouth marketing is behind anywhere between 20-50% of purchasing decisions. Although word of mouth has always been important, it has […]

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